Email Marketing Mistakes to Avoid and How to Fix Them
Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing.
Asking your audience to subscribe for free updates isn’t going to cut it in 2020. Instead, offer a discount or gift with their first purchase. By giving customers something in return for their email address, they are more likely to subscribe to your emails.
Typically, retailers only require subscribers to enter their email and click subscribe. While this makes it easy for your customers to join your email list, it also makes it easy for bots to subscribe. We recommend having a CAPTCHA verification or require customers to verify their email after they subscribe. Both options will ensure that the subscriber is indeed a person.
Many people appreciate consistency. If you are sending emails around the same time each week, on the same day, your subscribers are more likely to open, click, and possibly forward it to a friend.
If you’ve ever received an email from “Admin”, a random name, or a weird email, you’ve probably deleted it immediately. Make sure your from name is your store name.
Make sure it’s clear what you want your customers to do after reading your email. Include a shop now button or a clear statement to visit your physical store. If you are trying to drive traffic to your social media, be sure to include the link and your social handles.
If you look at the statistics of what device customers are viewing your emails, you will likely see the majority are viewing on a mobile device. Be sure your emails are mobile optimized to provide the best viewing experience. You don’t want your customers unsubscribing because they are frustrated trying to view your email from a mobile device.
We hope this helps provide some good tips to increase your email marketing metrics. If there are other tricks you found, please share them in the comments below.