Digital Marketing Trends for 2020: Interactive Content

If you are trying to increase customer interaction on social media, try posting interactive content. According to a study in 2016 from Content Marketing Institute, 81% of marketers say interactive content is more effective at grabbing the consumers’ attention than static content.

Here are the top 3 types of interactive content marketers are using today.

  1. Contests – According to a Content Marketing Institute, contests are the most effective type of interactive content. It is recommended that retailers and brands using contests in the earlier stages of the buying journey. Contests could consist of raffles or giveaways for referring a friend or responses to a social media post.
  2. Interactive Assessments – Ask your customers a set of questions and provide personalized recommendations based on their answers. This is a great way for consumers to figure out what the best product is for them. This also helps retailers better understand their customer and helps build trust.
  3. Interactive Infographics – Infographics are becoming popular because consumers want information quickly. By adding interactivity to infographics, you can provide viewers with targeted content. Now users can quickly find what they are looking for.

Source: Inc.com and Content Marketing Institute

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