5 Technologies Reshaping Retail

Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers.

  1. Virtual Assistants
    Voice-powered devices have revolutionized the way consumers search, order, and interact with online platforms. There are many different manufactures that have created different virtual assistants, some of the most successful being: Google Home, Amazon’s Alexa, and Microsoft’s Cortana. With virtual assistants growing in popularity, it will be important to integrate this technology into your ecommerce platforms.
  2. Alternative Checkout Methods
    Offering an easy checkout is paramount in optimizing the amount of orders coming through your website. Tech savvy students implement the most robust ways to order products online so it’s important to cater to the alternative methods of checkout.
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  3. Chatbots
    More chatbots are being implemented to ease the process of online shopping. Businesses can now provide shoppers with personalized customer service to answer any questions or concerns they may come across while they shop. With the amount of ecommerce shopping growing, it’s important to have a customer service presence online.
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  4. Anti-fraud tools
    More companies are using AI capabilities as well as tokenization to fight fraud. There will be a greater focus on retailers to protect their websites from hackers and other cybersecurity threats. As ecommerce continues to thrive, the threat of fraud also continues to grow. It’s important to make sure your students are safe while they shop your online store.
  5. The Internet of Things (IoT)
    IoT has become a big buzzword and is helping retailers connect physical and digital worlds to create a more personalized and engaging experience for consumers. This technology allows home appliances to receive data through Wi-Fi, connecting them to sensors that receive data. As IoT becomes more developed retailers will be able to utilize it to automate tasks and ensure efficiency.
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Sources: retaildive.com, cio.com

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