Microsoft Surface announced a number of product refreshes as part of their fall event so users can be more productive at work, school, and on the go. Microsoft Surface introduced new models of several Surface Pro devices, introducing the Surface Pro 6, Surface Laptop 2, Surface Studio 2, and all new Surface headphones. Each device … Continue reading
How do you turn negative reviews into a positive experience? Bad reviews don’t have to result in loss of business. This is your chance to retain customers. Use it as an opportunity to attract more customers. When life hands you lemons…get ready to whip up a batch of lemonade! Learn how to turn those bad … Continue reading
Social media seems to be the customer’s outlet to the world. People can say anything they want. Do you respond to all the posts on your social media sites? The good, the bad, and the downright ugly? The way you respond is important because it shows how you handle business. And yes, you should always … Continue reading
Digital customer service is one of the most important tools you can use for your company. People expect good customer service. That means quick responses and having a variety of ways to contact your company. When it comes to digital customer service it’s important to remember that it is 100% still customer service, and you … Continue reading
Every day is Employee Appreciation Day, or so it may sometimes feel. Keeping employee morale high is important for day to day business, especially if you want your employees to do their best. Poor morale in a workplace can lead to decreased productivity. For you to succeed, you all need to succeed—it’s teamwork at its … Continue reading
The customer journey involves every interaction the customer has with your company. The product, company, or service—this is all part of the customer journey. Mapping out the customer journey can be daunting. In fact, some small businesses choose to not do this. (DON’T BE LIKE THEM!). Don’t fret, it does not have to be a … Continue reading
How to Market to Younger Generations Millennials are probably the most criticized of the generations to date. They were born in the crossroads of the internet vs the baby boomers. They’re always on their phones, live in the digital world, and have different values. But that’s why we love them because we’ve learned a lot … Continue reading
The interactions between customer and brand: the customer experience. This consist of brand awareness, discovery, cultivation, advocacy, purchases and service. The overall customer experience is what will turn your students from one-time shoppers into lifetime customers. Outlined below is the life cycle of the customer experience. Need: Some students might not be aware there’s a … Continue reading
Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading
