Welcome to 2018, where simply having a website is not going to cut it anymore. Having a website can be a great way to display everything your store has to offer and it creates brand awareness, especially for things you may not have on display. Enter the wonderful world of E-Commerce: the world of buying … Continue reading
Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading
It’s that time of year, the time your students are willing and eager to spend a lot of money on the products they need for back-to-school. They are hungry for knowledge. It’s an exciting time for students to buy. Give them something they want to use! Take a look at our list of recommended must-haves … Continue reading
What is a loyalty program? Loyalty programs—they keep your customers coming back for more. A lot of big companies have one: Starbucks offers free drinks and food, Walgreens offers special discounts. But loyalty programs are not just for the big companies, small businesses use them too. A loyalty program rewards the customer when they make … Continue reading
It’s final exam time (if not already done), which also means it’s time to gear up for taking in a whole slew of barely used books. Who doesn’t love making money? The end-of-semester can be a college student’s favorite time of the year. This can also be a sore spot for many students expecting a … Continue reading
Why You Should Get Feedback From Your Students and How to Get It Stop worrying about keeping up with your competitors and focus more on keeping up with your students. Have you ever asked your students what they think? Like verbally asked them their opinion on something? As a business owner, it’s important to cater … Continue reading
We’ve all been there and seen that: that one person not getting the discount they were expecting, the person that didn’t get exactly what they ordered on their extremely customized food order, the person that literally made the mistake on their own and is expecting someone to help them. (Raise your hand if you’ve felt … Continue reading
The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading
![10 Key Insights on Millennial Shopping [Infographic]](https://retailconnection.files.wordpress.com/2018/04/thinkstockphotos-656657040.jpg?w=160&h=120&crop=1 "10 Key Insights on Millennial Shopping [Infographic]")
Source: socialbarrel.com
Although both Millennials and Generation Z are extremely tech savvy and digitally inclined, the way they consume content is different. Instead of lumping them into the same group, it’s important to know what resonates with each generation. Based on their age and preferences, they are two entirely different audiences. Millennials are defined as the generation … Continue reading
