If you haven’t already started, now is the time to map out your marketing plans for 2023. As you consider strategies and implementation, here are five trends predicted to impact marketing this year. Continue reading
Instagram and Gen Z: What You Need to Know
Approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z on social media. Research has shown that Gen Z views each social media platform as having its own specialty, changing how and why they engage with each app. While TikTok is entertaining and authentic, Instagram is seen as curated and informative. Here are some tips for engaging the younger generation on Instagram. Continue reading