The holiday season is a time of joy, celebration, and togetherness, but it’s also a time to reflect on the importance of inclusivity. As societies become increasingly diverse, embracing holiday inclusivity has never been more pertinent. It’s about recognizing and respecting the myriad of traditions, beliefs, and cultures that make up our global community. Let’s explore why holiday inclusivity matters and how to celebrate diversity while fostering unity. Continue reading
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Mobile and Social Marketing Trends
In a digital world, shopping habits are changing drastically, driven by the prevalence of mobile devices and the influence of social media platforms. Today, consumers are increasingly turning to their smartphones and social networks not just for social interaction, but also as primary channels for discovering, researching, and purchasing products. Let’s explore the key trends reshaping the landscape of mobile and social shopping. Continue reading
Consumer Trends: Sustainability and Anti-Cruelty
In recent years, consumer behavior has undergone a significant shift towards more conscientious choices, driven by concerns over environmental sustainability and animal welfare. This is more than just a trend and represents a fundamental change in how people view their roles as consumers and global citizens. Let’s talk about key aspects of these evolving consumer preferences. Continue reading
LGBTQ+ Inclusivity and Awareness
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
Ways to Prioritize Self Care
In our busy lives, self care can often be pushed to the back burner. Use these easy and straightforward strategies to prioritize your self care. Continue reading
Celebrating AAPI in Your Store
Happy AAPI Heritage Month! Asian Americans and Pacific Islanders make up about 6% of the United States population and include Native Hawaiians, Samoans, Fijians, Tongans, Chamorro, and people whose heritage comes from China, India, the Philippines, Vietnam, Japan, Pakistan, and other East and South Asian countries. Here are some steps you can take to honor and celebrate AAPI Heritage Month in your store. Continue reading
Mental Health for Employees
Happy Mental Health Awareness Month! Each year, one in five adults in the U.S. will experience some form of a mental illness, so it is incredibly important and beneficial to enhance wellness in the workplace. Mental health is important to prioritize year-round, so here are a few tips to improve employee mental health and better support workers in your store. Continue reading
Planning for the Year: Preparing for Promotions
College bookstores are often the first stop for students in need, but when they can end up spending up to $1,200 a year on textbooks, it’s no wonder that students look primarily for deals. Here are a few ideas to boost sales while remaining conscious of rising costs for students. Continue reading
Planning for the Year: Key Buying Seasons
Planning purchasing for the new year can seem overwhelming, but keeping major buying seasons in mind can make this easier. From holidays to school breaks, here are the seasons to keep track of this year. Continue reading
Second Semester Ecommerce Tips
In today’s increasingly digital landscape, college bookstores face the challenge of evolving with tech-savvy students while maintaining a physical presence on campus. With the upcoming second semester, it’s crucial for college bookstores to maximize their digital presence. This blog post will explore ecommerce tips to help bookstores succeed in the coming year and beyond. Continue reading