College bookstores are often the first stop for students in need, but when they can end up spending up to $1,200 a year on textbooks, it’s no wonder that students look primarily for deals. Here are a few ideas to boost sales while remaining conscious of rising costs for students. Continue reading
Much like the marketing trend predictions last week, retail in 2024 is projected to look slightly different. In this blog post, we will explore the changes you can expect in the next year. Continue reading
The marketing world is projected to have some exciting transformations in 2024. To stay ahead in this dynamic landscape, it’s essential for businesses to anticipate and adapt to emerging trends. In this blog post, we’ll explore some marketing predictions for 2024 that are likely to shape the industry in the coming year. Continue reading
As an industry built on technology, the quality of users’ equipment can make or break their levels of success. To set students up to win, here are some of the best gamer technologies on the market. Continue reading
Email campaigns are one of the most important ways to reach customers online and can lead to more sales, higher levels of engagement, and make consumers more aware of your brand. Though, while email campaigns can be useful, making them stand out successfully can be difficult in such an oversaturated market. Continue reading
In 1990, President George H.W. Bush approved November as National Native American Heritage Month. This month is a great opportunity for your bookstore to recognize the contributions of Native American people and encourage student shoppers to join in celebrating the rich culture. Here are 5 ideas for how your college store can celebrate National Native American Heritage Month: Continue reading
How can you master cross-selling in your college bookstore? Check out these four tips: Continue reading
Between student Amazon Prime memberships and the ease and price that Amazon offers, competing with Amazon can feel like a daunting task. Fear not! There are many things you can do with your college bookstore to stand out from Amazon and draw in your student shoppers. Here are 4 tips to compete with Amazon. Continue reading
Retail customer service is not always easy, and many store owners dread encountering dissatisfied or upset customers. However, customer complaints can actually mean something positive for your business. Here are four steps to best handle and resolve those customer complaints. Continue reading
May is Asian/Pacific American Heritage Month in the U.S. which is an excellent opportunity to celebrate the rich history, heritage, and contributions Asian Pacific American communities have brought to the U.S. Asian-Americans and Pacific Islander Americans (AAPI) have been foundational part of the history of the U.S., with artwork, infrastructure, politics, and more. Don’t miss … Continue reading
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