Sustainability has become increasingly important, especially for consumers. Read more below about trends in sustainability and how they can impact consumer purchasing.
Consumers Care More About Sustainably-Made Products
According to the Harvard Business Review, sustainability is gearing up to be increasingly important to consumers, and people will actively try to seek out climate-friendly alternatives to their favorite products. As a result, stocking reusable and climate-friendly products will likely result in success.
Consumer Trust in Companies is Important
Build trust between students and your store by making commitments to the campus community, and keeping them – trusted companies outperform others by up to 400% in terms of market value. Use your store to create commitments to sustainability and follow through to increase student trust and eventually, sales.
Focus on Sustainable Packaging
According to a 2020 McKinsey survey, more than 60% of consumers are willing to pay more for sustainable packing. Removing extra plastic and stocking products packaged with recycled material can lead to increased sales for those who prioritize climate-friendly products.
Conclusion
Sustainability has been a lasting trend for the last few years, and it is becoming increasingly important to consumers. Stock up on reusable and recycled products for this back-to-school season to appeal to new and old consumers.
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