In recent years, consumer behavior has undergone a significant shift towards more conscientious choices, driven by concerns over environmental sustainability and animal welfare. This is more than just a trend and represents a fundamental change in how people view their roles as consumers and global citizens. Let’s talk about key aspects of these evolving consumer preferences.
Consumers Care More About Sustainably-Made Products
According to the Harvard Business Review, sustainability is gearing up to be increasingly important to consumers, and people will actively try to seek out climate-friendly alternatives to their favorite products. As a result, stocking reusable and climate-friendly products will likely result in success.
Focus on Sustainable Packaging
According to a 2020 McKinsey survey, more than 60% of consumers are willing to pay more for sustainable packing. Removing extra plastic and stocking products packaged with recycled material can lead to increased sales for those who prioritize climate-friendly products.
People of all Backgrounds and Beliefs are Anti-Cruelty
79% of American adults support a federal law to end animal testing for cosmetics, making anti-cruelty more than just a buzzword. Focusing on clean makeup, products, and more will be useful in coming years.
Be Transparent
Build trust between students and your store by making commitments to the campus community, and keeping them – trusted companies outperform others by up to 400% in terms of market value. Use your store to create commitments to sustainability and follow through to increase student trust and eventually, sales.
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