Nearly 67% of college students are under 24 years old, meaning Gen-Z currently compromises the largest share of college students in the nation. Due to this, it’s important to understand Gen-Z’s spending habits so your college retail store can keep up with their shopping lifestyle.
Money Conscious Consumers
Gen-Z are highly conscious of their funds and how their money is spent. It’s typical for most Gen-Z customers to research a product then compare it with multiple options before making the final purchase. It will benefit your retail store to have a varied selection of similar products for Gen-Z shoppers to browse through while they weigh their options.
Digital Shoppers
Gen-Z customers like to research stores and products online and use social media to make their purchasing decisions. Having a dedicated website or social media page for your store will attract Gen-Z customers as they use your digital space to research your store’s inventory, discover brands you carry, and find more information about your retail location.
Value the In-Person Experience
While online shopping plays a big part in Gen-Z’s shopping habits, the experience of shopping in-person at a brick-and-mortar store is still highly valuable for this group. More than three quarters of Gen-Z consumers prefer to purchase clothing and apparel in-person so they can see the products with their own eyes, try them on before making a decision, and take them home instantly instead of waiting for them to be delivered.
Final Thoughts
Gen-Z shoppers are quite different from their predecessors, and it’s crucial to adapt your store to accommodate these differences. Stocking up on a wide selection of options for them to compare, owning a website or social media account for your store, and having clothing and apparel options available in your store will positively affect your sales among Gen-Z consumers.
Sources
https://www.talon.one/blog/gen-z-consumer-behavior-what-you-need-to-know
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