Social media is a fantastic tool to leverage ecommerce for your retail store. At first, it might seem confusing how the apps we use to watch funny videos and keep up with our favorite celebrities can help drive sales for our retail stores. However, with the right guidance, social media can be the single greatest tool in your store’s arsenal to improve your ecommerce performance.
Creating a Consistent Brand
Be consistent when you post to social media! Use your school’s logos, colors, or iconography to give viewers an immediate signal that you’re not just any other account. Maintaining a consistent voice and appearance on your social media pages makes it easier for customers to build an image of your store in their minds. Consider using free tools like Canva to create graphic and text templates that can be easily used on your posts to maintain consistency on your page without sacrificing efficiency.
Add Calls to Action
Most social media platforms allow you to add helpful calls to action in your profile, on your story, or on individual posts. Calls-to-action serve as helpful nudges for viewers to engage in the actions you desire. When customers see a post of a product from your store they’d like to purchase, they’re much more likely to act upon that thought when you give them a call to action. One of the simplest, yet most effective, calls to action you can add to a post is a simple “Shop now!” near the top of the caption that links to the product being shown.
Enable Social Shopping Options
Social shopping refers to buying products directly from a social media page. With just a few simple taps or clicks, viewers looking at your page can purchase a product from your store without ever leaving the app. Social shopping is a strong market that economists predict will surpass $1 trillion dollars by 2028. That’s a huge opportunity for your store! Facebook and Instagram are two apps that are quite easy to incorporate social shopping into your page, letting you integrate shopping tags and links to streamline the buying process for consumers.
Sources
https://www.youtube.com/watch?v=E4vAvPNyn2M
https://www.constantcontact.com/blog/how-to-integrate-social-media-with-ecommerce/
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