Merchandising displays can make or break certain products in your store. Effective merchandising is easier said than done, though! Each store has its own set of restrictions and advantages that go into merchandising and how effective it can be. Keep reading to learn tips for how to merchandise products in your retail store.
Plan your Display
Planning your retail merchandising display helps manage traffic moving through the store and encourages customers to make improvised purchases. When planning your displays, think about how the customers will walk through the floor and how product placement will affect their foot traffic. Try to plan your merchandising displays in a way that everyone in the store will be able to see without outright forcing customers to engage with it or forcing foot traffic into certain directions.
Keep It Simple
You’ve probably heard the term “bigger is better” several times. Though, in the world of merchandising displays, that isn’t the case! Keeping merchandising displays simple, clean, and tidy makes your displays more attractive and better impresses customers. Neat and organized merchandise displays allow the items to pop and keeps customers from focusing on clutter.
Cross Merchandise
Cross merchandising means placing related products together. It sounds obvious, but it’s such a simple technique that some store managers might overlook it while planning a display. Cross merchandising influences customer behavior by subtly encouraging them to purchase products related to the displayed merchandise. A great way to utilize cross merchandising to the fullest is through promotions. For example, if your store has a great merchandise display focused on laptops, promote a sale with chargers and laptop cases at a lower rate than normal. This can entice customers to make larger purchases than they originally intended.
Create Interactive Displays
Interactive displays use visual merchandising, with or without complicated technology. Adding a tactile experience that customers can interact with hugely influences their attitudes and behaviors towards the merchandising displays. Giving customers a chance to use their senses and touch, feel, or smell a product will greatly enhance the likelihood of them making a purchase.
Sources
https://www.shopify.com/au/retail/10-visual-merchandising-tips-for-increasing-event-sales
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