Sustainability is important for all types of shoppers, but especially for college consumers. Find out how college consumers take sustainability into account while shopping and how it can benefit your store.
Most Students Care About Sustainability
A survey from Yale University found that 52% of college students are very or extremely concerned about the impacts of climate change. That’s about 9 million people across the country! This group of climate-conscious consumers on campus have tremendous buying power that can be used at your retail store.
To draw in these consumers, start offering sustainable products or carrying sustainable brands in your store. This can lead to an increase in foot-traffic and sales for your store.
Students Want to See Sustainability on Campus
85% of college students say it’s important for their campus to prioritize sustainability. This is a huge opportunity for your store to spear-head sustainability on campus and fulfill that role students wish to see.
Students are Willing to Pay for Sustainability
Although college students typically don’t have much money to work with, they are willing to pay more for a sustainable product than a non-sustainable one. This is a significant factor in college consumer shopping behavior, as it points to their strong support for sustainability despite it potentially breaking their bank.
Sources
https://www.sciencedirect.com/science/article/pii/S0959652623002500
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