Getting the layout of your store just right can be challenging. A good layout can help you better manage the flow of foot-traffic, attract more customers, and reach your sales quota. Alternatively, a bad store layout can do the exact opposite! It’s important to establish a store layout that works for you and helps you achieve your goals. Keep reading to discover how you can perfect your store’s layout.
Research Popular Layouts
There are plenty of established store layouts to research from. Look into these different styles, like the grid layout or the free-form layout, and pick some that you think can work in your store. Don’t worry about locking yourself into one style, feel free to experiment with trial and error to find which layout performs best for you.
Build a Power Wall
A “power wall” is a well-documented phenomenon in North American retail stores that capitalizes on customers’ natural behavior to look and walk to their right after entering a store. Therefore, a power wall in your store is the space found to the immediate right of the entrance. This is a great spot to display your most impressive items, must-have seasonal merchandise, and other popular or best selling products.
Encourage Product Demos
One facet of the human experience is our love of touch. We love to touch, hold, poke, prod, and sometimes even smack objects we desire. Encouraging product demos is an easy and affective way to tap into these desires while simultaneously letting your customers get a first-hand feel of the product they wish to buy.
Create a Decompression Zone
When shoppers enter a store, they undergo a mental shift by transitioning from the outside world to the world of your retail store. Creating a decompression zone near the entrance of your store helps customers have an easier time undergoing the mental shift and helps them better adjust to their surroundings. The decompression zone should ease them into your store and get them excited to peruse the isles.
Sources
https://www.shopify.com/retail/the-ultimate-guide-to-retail-store-layouts
https://online.jwu.edu/blog/6-key-steps-improving-retail-store-layout-power-visual-merchandising/
retailconnection 