Placing product in your campus retail location sounds like a simple task, but there’s tons of thought that should go behind your placement decisions. Organizing the products in your retail space is a tricky yet important business aspect that can trip lots of people up unexpectedly. However, there are some tried-and-true ways you can employ to effectively place product in your store.
Place the Best Items at Eye Level
Products placed at eye level are much more likely to be seen and then purchased by your customers. Nearly 80% more products at eye level make it to the cash register compared to products placed on the bottom shelf. Putting your highest performing items at eye-level is a fantastic way for those products to continue performing well in your store.
Utilize Endcap Displays
An endcap display is placed at the end of an aisle, and these displays are effective at grabbing customers’ attention in stores. Endcaps are highly visible and are perfect for promotional products or impulse items as customers will be able to see it from far away in several areas of the store. Endcaps can help you drive sales and boost brand awareness of your best performing items.
Cross-Merchandising Placement
Cross-merchandising product placement means strategically pairing complementary products together to subtly encourage customers to make additional purchases. Cross-merchandising placement can create a convenient shopping experience for your customers and lead them to find new items that compliment what they were originally shopping for. Cross-merchandising placement can lead to increased sales and boost your store’s average sale value.
Place Essentials in the Back
Evaluate your store’s inventory and determine what your essential products are. A good way to determine if a product is essential is to check for what your repeat customers shop for most times they come in. Place these essentials in the back of the store, that way customers have to walk through the length of the store to get them. They’ll pass other sections on their way and potentially find more items to add to their cart.
Conclusion
Finding the right product placement in your retail location can be tricky, but these tips can help you construct an effective and efficient method of placing products in your store. Placing items at eye level, using endcap displays, deploying cross-merchandising placement, and putting your essential items in the back are all great product placement methods that can improve your store’s layout and increase your overall success.
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