Merchandising is an extremely important aspect of your retail business that can lead to amazing success if properly executed. Discover tips about merchandising that you can start using in your store TODAY to maximize your resources while driving revenue growth and customer satisfaction.
Start With the Window
A great place to start beefing up your merchandising muscle is a window display. You’ll want to make sure your window display is something interesting, as its main purpose is to attract customers into your store. An easy way to accomplish this is to use bright colors, following a fun theme, placing the window display at eye level, and keeping it clear of clutter. Many people outside will see your window display and be subconsciously influenced to become new customers in your store.
The Rule of Three
Our brains love symmetry, and the merchandising rule of three manipulates our love for symmetry to create a powerful merchandising technique our eyes are naturally drawn to. Placing items in sets of 3 creates an alluring focal point that attracts and interests us in whatever we’re looking at. Start using the rule of three in your store and watch how people fall in love with your symmetrically aligned products!
Use Social-Friendly Displays
Nearly all retail consumers have a smart phone these days, and about 73% of the US population uses social media. Social-friendly displays give your customers a chance to have fun while staying on top of trends and getting engaged with your display, which in turn can lead to an increased rate of customer satisfaction, sales, and repeat customers!
Merchandise at the Cash Register
No matter why a customer enters your store, if they plan on making a purchase they’ll eventually end up at the cash register. Yet, this area of the store often gets missed when merchandising discussions come up. Checkout displays are strong and attractive ways to merchandise to the customer in a part of the store they are guaranteed to visit.
Final Thoughts
Merchandising is a great tool you can use in your store to engage your customers, and there are a handful of ways to merchandise proficiently. Using windows displays and checkout displays are easy ways to show off products to multiple people and encourage new orders. Social-friendly displays and making use of the rule of three are easy ways to catch your customers’ attention and invite them to engage with your store in a fun and attractive way.
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