Retail stores are constantly trying to figure out ways to get people through the door. It can be a tough challenge despite its simplistic nature, especially in our digital age when everything and everyone is fighting to capture someone’s attention. Keep reading to learn some tips and tricks to attract customers into your store.
Offer In-Store Exclusives
Even amidst the craze of online shopping, brick-and-mortar stores still attract foot traffic through a variety of ways. An easy and affective way to bring customers into your store is to offer in-store exclusive deals. This creates a sense of urgency and desire in consumers who otherwise could easily obtain items online to physically come into your store and shop.
Create Community Hubs
Humans are social creatures; we love to socialize! Campus retail stores have great opportunities to create community hubs inside their store spaces that let students come together and feel a sense of community. Since your store is located on campus, you can organize school-themed events and social nights to draw consumers into your store.
Improve Your Curb Appeal
First impressions go a long way in the retail world, and most first impressions from consumers come from just glimpsing at your store. Improving your curb appeal is a great way to attract more customers into your store as the enhanced look will draw consumers in. Creating window displays, eye-catching signs, and keeping your store’s exterior clean and well-maintained are simple and affective ways to attract customers into your store.
Leverage Social Media
Social media is a powerful tool for retailers. Crafting a social media presence for your store will let you connect with consumers, promote your store’s products and services, and establish an identity for your retail space that consumers will remember. Use social media to share updates for your store and engage with customers by responding to their questions and comments. This can improve consumers’ perception of your store and increase the likelihood they will visit your store.
Offer a Loyalty Program
Loyalty programs are a great way to incentivize consumers to frequently shop in your store. It makes consumers feel appreciated and lets them know they can stretch their dollars further at your store in contrast to other retail locations. Points-based programs, tiered programs, and referral programs are good loyalty systems to implement in your store. Experiment with different types of loyalty programs to see which one works best for your consumers!
Final Thoughts
There are a plethora of ways to attract customers into your store. Exclusive in-store offers, community events, an improved curb appeal, affective social media usage, and loyalty programs are just a few ways you can attract consumers into your retail store. Try implementing a few of these practices and see what works for you, then watch the consumers come through the door!
Sources
https://www.shopify.com/retail/ideas-to-bring-customers-in-store
https://www.cin7.com/blog/retail/5-best-ways-to-attract-customers-to-your-retail-shop/
https://wholesale.rdxsports.com/blog/10-marketing-ideas-retailers-attract-customers
https://www.posnation.com/blog/how-to-attract-customers-to-your-store
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