Halloween is right around the corner! Don’t fall behind on spooky season and miss out on scary good sales – find out how to make the most of Halloween in your retail store!
Candy, Candy, Candy!
Candy is the obvious staple of Halloween, but you should know how it really stacks up. Candy sales for Halloween are expected to generate $3.5 billion this year in retail. That’s some serious cash for our sweet tooths! Amp up your candy strategy this year to most effectively capitalize on Halloween candy sales. Add popular candy choices like gummy snacks or chocolate bars near your cash register to encourage impulse sales or create an endcap display featuring different candies so your customers can grab one of everything.
Craft a Spooky Display
Displays are proven to increase foot traffic in stores, and a spooky Halloween-themed display is the perfect opportunity to turn your customers’ heads as they get in the spirit of the season. There are plenty of famous and beloved Halloween related ideas to take inspiration from. Decorate a mannequin as a vampire or use artificial smoke with lights to create a scary scene that’s sure to frighten anyone.
Host a Trick-or-Treat for Customers
Hosting an in-house Trick-or-Treat event for your customers is a fun and inclusive way to make the most of Halloween in your store. This is an especially great tactic to engage local families in your area, as well as students and anyone else who’d want to join. Customers can collect candy or small promotional items as they wander through your decorated store. You can even encourage customers to wear a costume of their own to receive a unique prize!
Leverage Nostalgia to Your Benefit
We all love the classic Halloween movies and shows from when we were kids. Nostalgia is a powerful tool you can leverage to draw customers into your store. Think about the age of college students – generally, 18 to 23 year olds – and do some research into Halloween pop-culture these students would have experienced as kids in the 2000s and 2010s. You’ll be surprised at how strongly people feel about things they saw years ago!
Final Thoughts
Halloween opens up plenty of fun, easy, and engaging opportunities you can dive into to make the most of the spooky season. Offering candy for sale, hosting a trick-or-treat event, making a scary display, and leveraging nostalgia to your benefit are just a few ways you can capitalize on Halloween and use it to put your retail store in an advantageous position for the holiday season.
Sources
https://nrf.com/research-insights/holiday-data-and-trends/halloween
https://www.shopify.com/retail/halloween-marketing
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