Part of the holiday season magic is getting to see wonderful decorations in retail stores. Beyond just fancy decorations, good holiday decorations can improve a retailer’s business by attracting customers into a store and subtly influencing them to make a purchase. It’s not so simple as just throwing some decorations up and waiting for the cash to flow in, however. Check out these best practice tips for retailers on decorating stores for the holiday season.
Focus on Busy Areas
Retailers should analyze the busiest sections of their stores and put the best decorations in those busy sections. High foot-traffic areas like entrances, lobbies, and power walls mean a lot of shoppers will see the hard work that went into livening up the space. In turn, more people will be positively influenced by the surrounding décor which will lead to an increase in positive attitudes about the store from shoppers.
Coordinate Inside and Out
Crafting a vibe through decorations can be tons of fun, but retailers should remember to stay detail oriented and coordinate decorations both inside and out. If these two elements of a store don’t match, it will be confusing to shoppers and possibly signal to them that the store is being run by poor management. Coordinating decorations inside and out creates a cohesive experience for customers and helps to better capture the holiday spirit.
Low-Cost Window Display Winners
Window displays are one of the most effective types of displays in the retail world, and for good reason. They help draw potential customers into the store and add to the overall theme of a retailer’s decorations. Utilizing low-cost window decorations like decals and repurposed decorations from earlier in the year can help retailers create a compelling holiday display without breaking the bank.
Make it Easy to See
Above all, decorations need to be clearly visible and easy to see. It won’t matter how much work a retailer puts into decorating the store if no one can easily see it! Use large, clearly legible fonts on any signs and make sure the colors are high contrast for ultra visibility. Place decorations at or above eye level so shoppers can easily see the new fixtures.
Sources
https://www.shoppopdisplays.com/blog/2024/09/19/holiday-retail-display-ideas/
https://fitsmallbusiness.com/christmas-display-ideas/
https://www.taylor.com/blog/retail-marketing-displays-for-the-holidays-explained
retailconnection 