Retail displays are more than just a unique way to merchandise products; they’re an opportunity to excite and entice your shoppers and, hopefully, turn them into recurring visitors instead of one-time customers. Check out some fun and festive display ideas for the holiday season to excite your customers and keep them coming back for more!
Sleighs as Directional Signage
Directional signs in retail outlets are proven to improve the customer experience while increasing operational efficiency. Directional signage helps shoppers find their way around the store, reducing interruptions to your team’s day as they fulfill their daily responsibilities. Strategically placed directional signage also improve the flow of foot traffic in the store which cuts back on cluttered isles and walkways. One holiday-themed way to incorporate this idea is to use sleighs as signs pointing customers where to go in the store for specific needs. This will tell your shoppers where to find what they need while adding a dash of holiday cheer at the same time!
Snowflake Window Displays
Windows display are a store’s first opportunity to impress customers. An effective window display draws the eye and attracts attention to a space where you can easily highlight what your store has to offer. A window display full of snowflakes is a great way to show off your store’s inventory while maintaining a holiday theme! Use decorative snowflakes to frame pictures of your newest and bestselling items and surround them in a winter-wonderland that will catch any customer’s eye.
Digital Signage Holiday Entertainment
More than half of all shoppers consider shopping a form of entertainment, and there’s no better way to tap into that sense of fun than with digital signage! You can use digital signage to share pre-made videos of your staff members wrapping gifts, decorating the store, or using some of their favorite products that your retail store has to offer. This doubles as a way to increase customer sentiments towards your store as well as subtly advertising products to them in an effective, engaging manner.
Interactive Santa Selfie Station
Interactive display stations are a fun and interactive way to enhance the customer experience and improve customer engagement. One easy and festive interactive experience you can create for your customers is a selfie station display with a cardboard cutout of Santa! Organize a display area in your store with Santa, some mock gifts, maybe even an elf or a reindeer as well, and let your customers have fun as they make memories taking selfies together with everyone’s favorite jolly old man.
Sources
https://nwsignsolutions.com/blog/what-are-directional-signs/
https://colorreflections.com/digital-printing-news/window-displays-important-in-retail
https://screencloud.com/retail/digital-signage-benefits
https://meyers.com/meyers-blog/benefits-of-interactive-retail-displays/
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