Sales are made year round, but true retail strategy happens at the seasonal level. When coming up with seasonal strategies for your store, it’s important to remember the value displays can bring. Displays enhance the overall experience for your customers by engaging their senses and adding variety to their shopping experience, all while subtly influencing them to take action with your products and make purchases. Seasonal displays take this even further by creating a sense of urgency and encouraging shoppers to make immediate purchases. Find out how you can optimize your seasonal displays to increase your sales and revenue.
Choosing the Right Time
Timing is key when it comes to seasonal displays. Launch a seasonal display too early, and your customers won’t be ready to engage with it. Launch it too late, and shoppers will ignore it as they probably saw a seasonal display earlier from a different store. Try to time your seasonal displays to coincide with holidays and the changing of seasons. Plus, try to plan about four to six weeks ahead of each change. This gives you enough time to designing a display, ordering appropriate inventory, and putting it all together.
Leverage the Limited Time
Because seasonal displays are seasonal, it creates a sense of urgency in your customers to engage with the display and the corresponding products before time runs out. Use this to your advantage! Incorporate language into your display that adds to this sense of urgency, like “ending soon,” or “last chance.” If your shoppers feel like they won’t be able to engage with the display the next time they’re in your store, the more likely they are to take action on that day.
Don’t Forget Signage
Placing the right signs around your seasonal display can take it to the next level. Consider placing directional signage near the entrance of your store that guides your customers to the seasonal display or add visually engaging signs that add some fun to the overall visual experience of the seasonal display. Effectively utilizing signage can take your seasonal displays from a 10 to 100!
Sources
https://info.bluedge.com/beblog/sales-are-seasonal-your-displays-should-be-too
https://blog.proptifi.com/seasonal-retail-display-strategies-year-round/
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