When setting up your store, the way you display your products is just as important as what you’re selling to customers. The right display can catch someone’s eye and lead to a purchase, helpfully guide someone through your store, or demonstrate new ways to use a product they might not have previously considered. All display types are important, but today we’re focusing on the 3 single most effective display units you can place in your store for maximum effectiveness.
Endcaps
Endcap displays sit at the end of store isles and are extremely visible to shoppers. These display units are popularly used to highlight promotions, bestsellers, impulse items, and new items. Endcaps have been shown to increase product visibility by as much as 93% and lead to a 32% increase in sales for the items being shown! Endcaps stand out easily, can hold several items, and are seen by virtually every shopper walking through your store, making them one of the most effective display units in retail.
Dump Bins
Dump bins are gigantic bins filled to the brim with a particular product or group of products. Dump bins can be placed just about anywhere in your store and are easy for shoppers to interact with, garnering insane amounts of attention from customers. Best of all, they’re super easy to set up in your store which means you can construct a dump bin and fill it with items in just a few minutes.
Sidekick or Power Wings
Sidekick displays, or power wings to some, are an easy-to-setup display that helps you cross-merchandise and make extra sales. They attach to store shelves in high-traffic areas and are used to inspire impulse purchases by being filled with products related to what on the shelf they’re attached to. They’re great for filling with smaller items that customers can easily pick up and toss into their cart.
Sources
https://www.fieldpie.com/blog/retail-displays/
https://www.repsly.com/blog/most-effective-types-retail-displays-explained
https://www.creativedisplaysnow.com/most-effective-types-retail-displays/
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