Maintaining social media accounts can be challenging and it’s difficult to know what to post where. Since each social media site excels at a different function, the same post doesn’t work on every site. You have to play to that platform’s strength if you want your students to take notice and respond accordingly. Take a … Continue reading
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy. There’s a key group that’s being overlooked and they’re called … Continue reading
With Thanksgiving just a week away we really start focusing on what we’re thankful for. Show your students some love not just during the holidays, but at any time of the year with these easy ways to say thank you. A personalized message or act of generosity can make your students feel special and put … Continue reading
When the printing press was invented in the 1880’s companies advertised in newspapers. When radio was invented in the 1920’s advertisers added radio to their marketing toolbox. When TVs were in every living room in the 1950’s advertisers followed suit. When Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, Tumblr, YouTube were created, how do you choose? … Continue reading
Rather than issuing another replacement plan as Samsung did earlier last month, the company is now offering full refunds and a gift certificate for the pain of dealing with not one, but two recalls. Many consumers bought cases, lens attachments, and power packs with their Note7’s. Discussions are still in the works with vendors on … Continue reading
Retail is changing like never before, with new technologies stores are starting to adopt the classic in-store experience. Office Depot has created their first “Store of the Future” in Nevada; this begs the question of what will stores of the future look like? The remodeled Office Depot features a modern layout as well as new … Continue reading
A study conducted by Harris Poll asked adults ages 18 and older what they really wanted in a relationship with a retailer. A large 74% of surveyed respondents said they wanted to receive messages on their phones during a store visit. A whopping 81% of respondents said they were open to stores keeping in touch … Continue reading
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