The Douglas Stewart Company has many software vendors that offer a software program for all types of students: the creative, the mathematically inclined, the security buff. There is a huge market for getting this software into the hands of students. View the infographic below to learn about the market and the best way to connect … Continue reading
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Students Support Causes – Shopping for the Greater Good
According to Barnes & Noble’s 2012 College Marketing Report, “70 percent of students say they’re more likely to buy from a brand that supports a charitable cause and the majority (63%) is willing to spend more on products tied to a charity.” When it comes to spending, college students, as a majority, prefer to spend … Continue reading
The Purchasing Power of College Students
College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading
Study Finds Millennial Generation’s Power to Influence Is Increasing
The Millennial generation, born between 1980 and 1995, is the largest, most diverse, educated and complicated group of shoppers the world has ever seen. Edelman and research partner Edelman Berland refreshed their 8095® study from 2010 to explore how the generation is changing the world and the implications for marketers when “average” is no longer enough. When comparing … Continue reading
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