Sources: nrf.com, forbes.com
Filed under Research …
What you need to know about email marketing vs social media marketing
Both email and social media are important parts of your marketing efforts. Your students likely use social media daily, and they check their email daily too. Email has been around for forever and is an established way of communicating with your students. But research has shown that social media is not just a fad—it’s here … Continue reading
Take A Break!
Sources: psychologytoday.com, bustle.com
The value of thanking your employees
Every day is Employee Appreciation Day, or so it may sometimes feel. Keeping employee morale high is important for day to day business, especially if you want your employees to do their best. Poor morale in a workplace can lead to decreased productivity. For you to succeed, you all need to succeed—it’s teamwork at its … Continue reading
The Customer Experience Lifecycle
The interactions between customer and brand: the customer experience. This consist of brand awareness, discovery, cultivation, advocacy, purchases and service. The overall customer experience is what will turn your students from one-time shoppers into lifetime customers. Outlined below is the life cycle of the customer experience. Need: Some students might not be aware there’s a … Continue reading
It’s Not What You Think!
The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading
![How To Use a SWOT Analysis [Infographic]](https://retailconnection.files.wordpress.com/2018/01/feature-image-swot-01.jpg?w=160&h=120&crop=1 "How To Use a SWOT Analysis [Infographic]")
How To Use a SWOT Analysis [Infographic]
See where you stand against your competitors by using a SWOT analysis. A SWOT analysis is a planning tool that identifies strengths, weaknesses, opportunities, and threats. This will help you take inventory of what tactics are currently working, what isn’t, and provide you with insight on how to move forward. Get started using this example … Continue reading
Who is Generation C and how to connect with them
Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy. There’s a key group that’s being overlooked and they’re called … Continue reading
The Brain Awareness: Target Customers with Neuromarketing
The Science Behind Pricing: How to Get it Right
Everyone knows college kids tend to be frugal. They have to spend money on rent, books, school, social activities, the list goes on. Understanding how to price items correctly expands your store revenue without shrinking their wallets. According to a University of Chicago and MIT study, nine is a magic number in pricing, inducing people … Continue reading
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