Every day is Employee Appreciation Day, or so it may sometimes feel. Keeping employee morale high is important for day to day business, especially if you want your employees to do their best. Poor morale in a workplace can lead to decreased productivity. For you to succeed, you all need to succeed—it’s teamwork at its … Continue reading
The interactions between customer and brand: the customer experience. This consist of brand awareness, discovery, cultivation, advocacy, purchases and service. The overall customer experience is what will turn your students from one-time shoppers into lifetime customers. Outlined below is the life cycle of the customer experience. Need: Some students might not be aware there’s a … Continue reading
The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading
![How To Use a SWOT Analysis [Infographic]](https://retailconnection.files.wordpress.com/2018/01/feature-image-swot-01.jpg?w=160&h=120&crop=1 "How To Use a SWOT Analysis [Infographic]")
See where you stand against your competitors by using a SWOT analysis. A SWOT analysis is a planning tool that identifies strengths, weaknesses, opportunities, and threats. This will help you take inventory of what tactics are currently working, what isn’t, and provide you with insight on how to move forward. Get started using this example … Continue reading
Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy. There’s a key group that’s being overlooked and they’re called … Continue reading
Everyone knows college kids tend to be frugal. They have to spend money on rent, books, school, social activities, the list goes on. Understanding how to price items correctly expands your store revenue without shrinking their wallets. According to a University of Chicago and MIT study, nine is a magic number in pricing, inducing people … Continue reading
The Douglas Stewart Company has many software vendors that offer a software program for all types of students: the creative, the mathematically inclined, the security buff. There is a huge market for getting this software into the hands of students. View the infographic below to learn about the market and the best way to connect … Continue reading
According to Barnes & Noble’s 2012 College Marketing Report, “70 percent of students say they’re more likely to buy from a brand that supports a charitable cause and the majority (63%) is willing to spend more on products tied to a charity.” When it comes to spending, college students, as a majority, prefer to spend … Continue reading
College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading
