See where you stand against your competitors by using a SWOT analysis. A SWOT analysis is a planning tool that identifies strengths, weaknesses, opportunities, and threats. This will help you take inventory of what tactics are currently working, what isn’t, and provide you with insight on how to move forward. Get started using this example – 
Build on these points to create a SWOT analysis customized to your store so you can better meet your students’ needs. As the world of retail evolves, continually evaluate your SWOT analysis so you can build a better experience.
Sources: shopify.com, smartdraw.com
retailconnection 