Millennials spend most of their waking moments glued to a screen but audio is a large component of their media time. Headphones and speakers are used for almost every gadget available these days. Users can listen to music through their smartphone or stream their favorite shows from a tablet. It takes time to pick the … Continue reading
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com
College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading
Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading
The Douglas Stewart Company has many software vendors that offer a software program for all types of students: the creative, the mathematically inclined, the security buff. There is a huge market for getting this software into the hands of students. View the infographic below to learn about the market and the best way to connect … Continue reading
The Millennial generation carries a lot of purchasing power and influence. Basically, they are the ones who dictate what does well and what does not. But what drives this thinking? What influences this generation? In this post, we’ll take a look at the biggest motivators and influencers of the college market today. Students Love … Continue reading
College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading
Being knowledgeable about your products is key to making the most of your merchandise, especially with Millennials. It is important to be able to keep up with them and answer their questions; basically, you must know your products well. According to a report released by PricewaterhouseCoopers LLP, over 83% of U.S. consumers do their research … Continue reading
As technology is woven into our daily lives, the modern college student is very dependent on technology. If you don’t believe us check out the infographic below from Presta Electronics. 73% of college students said they cannot study without technology. 38% of college students cannot go 10 minutes without checking their email, tablet, laptop or smartphone. … Continue reading
A recent study released by Absolute® Software, a company providing security and solutions responding to computer theft, reports that college campuses have moved from fifth to third place in terms of most common areas for laptop theft. Loosing a laptop can be devastating for a college student or faculty member. The impact goes well beyond its economic repercussions. First, … Continue reading
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