A recent poll conducted by Harris Interactive illustrates the impact that so-called “showrooming,” or visiting a brick and mortar store to examine a product before purchasing it elsewhere online, is having on physical retailers. Over four in ten (43%) U.S. adults have showroomed, and the practice clearly affects some stores more than others. When showroomers are asked to name … Continue reading
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The Modern College Student
As technology is woven into our daily lives, the modern college student is very dependent on technology. If you don’t believe us check out the infographic below from Presta Electronics. 73% of college students said they cannot study without technology. 38% of college students cannot go 10 minutes without checking their email, tablet, laptop or smartphone. … Continue reading
Preventing Laptop Theft On Campus
A recent study released by Absolute® Software, a company providing security and solutions responding to computer theft, reports that college campuses have moved from fifth to third place in terms of most common areas for laptop theft. Loosing a laptop can be devastating for a college student or faculty member. The impact goes well beyond its economic repercussions. First, … Continue reading
Introducing New Video Series, Ask Licensing
Today we are launching a brand new video series called “Ask Licensing,” featuring our software licensing team experts. Together they have over 100 years of combined licensing experience! Each episode will cover user-submitted questions (either by leaving a comment below or via Twitter @DSCNews #AskLicensing.) This is your opportunity to play along and get answers to … Continue reading
Top 3 Reasons Why You Need to Attend C2ES 2013
The Creating Connections in Education Show (C2ES) is a two-day conference that explores how new forms of technology and new products are redefining the education market. Attendees will be able to explore the latest innovations from industry leading partners. The conference includes full access to sessions, breakfast, lunch, a hands-on trade show and two networking evening … Continue reading
How Smartphones are Influencing Your In-Store Purchases
The rise of smartphone ownership and price-comparison apps served as the catalyst for consumers who compare prices while they shop for their next big purchase. With a quick bar code scan, savvy shoppers are able to look up online pricing, products reviews and alternative options for the product or service they are shopping for. According to a … Continue reading
Tips for Hosting Better Events with Social Media
As a retailer, events are a great way to market your business because they can help increase foot traffic, increase your brand awareness of products and services you offer, and help you generate leads. Moreover, social media has evolved from a source of status updates to a venue for news discovery. With students coming back … Continue reading
The Color Red
Post by Muffin Mott, VP of Customer Experience Up until nine months ago I was a Blackberry® user. I always have preferred a physical keyboard and the fact that I was able to pull my luggage through the airport, while typing an email at the same time. In my book, that was a reason for … Continue reading
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