Stay chic this spring with the top 10 color choices from the Pantone Color Institute. The colors you see below were based off of the lineup seen at New York’s Fashion Week. These colors aren’t just for clothes though; they will inspire designers and developers to reflect this pallet in their products for the spring. … Continue reading
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Who is Generation C and how to connect with them
Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy. There’s a key group that’s being overlooked and they’re called … Continue reading
Social Media & the Campus Store: Find the Right Platform for You
When the printing press was invented in the 1880’s companies advertised in newspapers. When radio was invented in the 1920’s advertisers added radio to their marketing toolbox. When TVs were in every living room in the 1950’s advertisers followed suit. When Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, Tumblr, YouTube were created, how do you choose? … Continue reading
5 Not-So-Obvious Ways to Organize a Dorm Room
Moving away from home for the first time is a big deal, especially when students are going to college. It’s difficult for them to decide what they want to bring versus what they have room for. Some students are assigned a freakishly nice dorm room; unfortunately not everyone can be that lucky. Spending the year … Continue reading