Augmented reality aims to address common shopping annoyances and engage customers. This technology allows consumers to digitally overlay selected products over a picture of their real-life, helping consumers make informed decisions.
A survey conducted by Walker Sands, a digital marketing agency, found that 55% of consumers think virtual reality will influence their buying decisions in some way.
A few large retailers have already started implementing this technology through apps supported by Google’s augmented reality platform Tango, which allows consumers to “try before they buy.” For example, the Wayfair View app allows users to place full 3-D virtual models of their products in the user’s home to see how products fit and coordinate with their existing setting. Similarly, Sephora’s app has a feature that allows users to virtually try on cosmetics so they can find the perfect shade.
Photo Source: augmentedrealitytrends.com
Augmented reality isn’t just for consumers though; it is also starting to be used specifically for brand placement within retail stores. Retailers can virtually place different types of displays throughout their store; taking the guess work out of choosing. No longer will product size and fit be an issue for retailers. With this technology retailers can provide the customizable shopping experience their customers want.
This only seems to be the beginning of what our future retail experience will be like. Tango has announced that consumers will eventually be able to navigate stores with directions overlaid into your users’ surroundings; making finding products that much easier.