In a time where customers expect more from their shopping experience, retailers are stepping up their in-store game. Consumers now need a reason to walk into a physical store when they can get the same products online from the comfort of their own home.
Many stores are pushing the future of retail by creating immersive experiences in their brick-and-mortar stores. Nike and Adidas have opened massive multi-floor stores in Manhattan, with each level dedicated to different products and experiences. Here, consumers get to experience the products first-hand and test them out before making a purchase. Nike has dedicated a floor to a basketball court with 23 foot ceilings and a treadmill zone with a large screen featuring running routes.
Rebecca Minkoff is taking similar steps in her stores by implementing personalized tech features. When walking into her Manhattan store, customers will first notice a large digital touchscreen wall that lets them order a drink or request help from an employee. Smart mirrors are found in each dressing room where customers can browse and order different colors and styles and even request a staff member to bring a different size. Self-checkout boutiques are also available when a customer is done shopping.
The unique elements in your store will set you apart in this digital era. Although these examples are extravagant, there are easy ways to create special in-store experiences for your students. Utilize displays and demo products, so students can touch and test merchandise before they buy it. Throw in-store events around key timeframes like after finals or during freshman orientation. Create an environment your students will want to spend time in and if you continually switch up new products and promotions, they’ll always come back to see what’s new.