Posted by retailconnection …

The Color Red

Post by Muffin Mott, VP of Customer Experience Up until nine months ago I was a Blackberry® user.  I always have preferred a physical keyboard and the fact that I was able to pull my luggage through the airport, while typing an email at the same time. In my book, that was a reason for … Continue reading →

Increase Your In-Store Sales with Effective Use of Signage

  According to the Point of Purchase Advertising Institute in-store advertising, such as point of purchase (POP) displays, influence 53 to 60 percent of consumer purchases. Another research study revealed that during the same sale period if 100 products were sold with no signage: Then 170 were sold when handwritten signs were used 265 products were sold … Continue reading →