It’s time to think about new tech trends as the International Consumer Electronics show approaches. It may seem too soon to discuss upcoming tech products, but innovation waits for no one and we are firm believers in planning ahead. Major consumer electronic companies have hinted at what we can expect or even announced their new … Continue reading
Posted by varconnection …
How Can Campus Stores Get Involved in Their Community ?
No one has to tell you businesses are the backbone of this country. Campus stores hold a unique advantage over big boxed retailers and eCommerce sites, they know their community. Campus stores employ and service members of the community on a daily basis. Retailers need to become part of the community in which they serve. … Continue reading
The Retailers Dictionary: Terms every retailer should know
Big Box Stores A big box store is a huge establishment, usually a part of a major retail chain. Examples: Walmart, Target, Best Buy. Big Data This refers to sets of data that are so large, only sophisticated programs or really, really smart data scientists can make sense of it all. Big data goes beyond … Continue reading
Last Minute Black Friday Tips for Campus Retailers
It’s here. The most anticipated and dreaded season is upon us. Holiday shopping has started but the fun begins on Black Friday, Small Business Saturday, and Cyber Monday. Here are some tips to get adapt now as you prepare your store and your staff. Invest in faster checkouts Use portable checkout systems like an iPad … Continue reading
The Pantone Spring 2016 Pallet is Here and We Love it!
Part of being an industry leader is staying current with trends and new products. Pantone colors dictate trends and products igniting new ideas for marketers, designers, product engineers, and more. The Spring 2016 colors are finally here and this season we will see more gender neutral colors. These colors are seen in men and women’s … Continue reading
Everything You Need to Know About EMV Credit Cards
EMV–which stands for Europay, MasterCard and Visa—is now the global standard credit card chip. In wake of numerous large-scale data breaches and increasing rates of counterfeit credit cards, U.S. card issuers have adopted this new technology to protect customers. Approximately 120 million Americans have already received an EMV credit card and the numbers will continue … Continue reading
Tips and Tricks on Holiday Marketing Plans
According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.1 The holidays are right around the corner and customers are ready to spend big. Campus stores can leverage their audience by advertising themselves as a one stop … Continue reading
A Few of Our Favorite Things: What to buy this holiday season
With 78% of holiday shoppers planning on doing their holiday shopping in-store1, it is important to have the hottest trending items of the season. The list below targets every budget and personality type and is perfect for your college students. Did we miss a trend? Let us know what you are stocking in stores this … Continue reading
Tis the Season to go Mobile (Infographic)
Are millennials shopping at home, on the go, with apps, on multiple devices, or all of the above? Over 44.8 million people shopped on Thanksgiving last year and 43% of those shoppers were millennials. They spent 13% more than the 34+ age group, giving millennials a strong purchasing presence.1 The millennials are expected to have … Continue reading
The Holiday Season Starts Now!
While students get ready for midterms and apple picking campus store managers should be thinking about the holiday retail season. The key to a successful holiday shopping season is early planning and consistent marketing, especially if your store has to compete against retail giants. Retailers often engage with Halloween, Thanksgiving, and Christmas festivities in terms … Continue reading