While the pandemic has increased interest in online shopping, there are still a lot of people who desire to shop in-store and can’t wait for the retail experience to be back to normal. In the State of Consumer Behavior Report from Raydiant, 46% of people still prefer shopping in person. Here are some key takeaways … Continue reading
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5 Ways to Have Better Open Rates with Automatic Emails
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
Online Shopping: The Good and Bad [Infographic]
We’ve been saying that having an online presence is essential for your store. Having an online store allows you to reach more customers, makes shopping easier for your customers, and allows you to offer more product than you can in your physical retail space. We’d like to look at the good and the bad of … Continue reading
4 Ways for Retail Stores to Move Forward in 2021
How Employee’s Attitudes Affect Your Sales [Infographic]
As a consumer, have you ever experienced the employee who knows everything or doesn’t seem like they want to be at work? Sometimes employees have been with a company so long that they get bored with the day-to-day tasks and the unhappiness with their own life overspills onto the salesfloor. You may or may not … Continue reading
2021 Trends Explained: 5 Social Media Marketing Trends
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
What to Expect at ICBA 2021
ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading
2021 Trends Explained: How Delivery is Evolving
Last week, we briefly mentioned 5 trends to watch in 2021. We’d like to expand on a few of these trends. This week, we are going to discuss how delivery is evolving. We’ve all seen delivery explode in 2020 and it’s going to continue in 2021 and beyond. Consumers appreciate the convenience and comfort of … Continue reading
3 Lessons in Leadership During COVID-19 [Infographic]
Well everyone, 2020 is officially in the past and we are excited for a brighter 2021. But there are some lessons we can take away from 2020. The way you ran your retail store probably changed drastically last year and there are some changes you likely plan to continue post-pandemic. We’d like to share some … Continue reading
Top 5 Blog Posts of 2020
As 2020 comes to a close, let’s take a look at our top blog posts this year. Meeting Customer Expectations [Infographic] 25 Skills for Excellent Customer Service 5 Marketing Trends to Adopt in 2020 [Infographic] [Infographic] How Your Store Can Help with Online Learning How to Keep Employees Happy We look forward to continuing to provide retail … Continue reading