We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
Emails are one of the easiest ways to connect with and inform customers, but all the hard work put into making emails successful goes down the drain if they’re never opened. Here are some tips to help ensure your emails are being seen by customers! Continue reading
Email campaigns are one of the most important ways to reach customers online and can lead to more sales, higher levels of engagement, and make consumers more aware of your brand. Though, while email campaigns can be useful, making them stand out successfully can be difficult in such an oversaturated market. Continue reading
It’s important for your sales staff to be knowledgeable on your products, but with higher priced products like Microsoft Surface laptops and tablets, this can be difficult. If this is the case for your store, then the Microsoft Reseller Training Program is for you. Continue reading
As you refresh your ecommerce site for back-to-school rush, it is best to learn more about ecommerce technology trends that can improve your website and help boost your ecommerce sales. Here are the five largest trends for 2023. Continue reading
Amongst the rush of back-to-school, it can be difficult to run your website especially if you don’t have the right tools. There are simple ways you can boost your online customer base with your website design that you can set up before busy season is in full swing. Here is a quick guide of things to consider when refreshing your website for back-to-school. Continue reading
June is Pride Month, and we want to highlight four notable LGBTQIA+ figures in education this month. These figures played integral roles in advancing the rights and opportunities for LGBTQIA+ college students, and their work continues to impact students and educators alike today. Continue reading
Did you know that 56% of young Americans have purchased a product after seeing a post from someone they follow? According to Influencer Marketing Hub, the industry reached $16.4 billion in 2022. This figure is expected to grow to $21.1 billion in 2023. Here is a breakdown of the types of influencers and some tips for setting up your campaign: Continue reading
Approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z on social media. Research has shown that Gen Z views each social media platform as having its own specialty, changing how and why they engage with each app. While TikTok is entertaining and authentic, Instagram is seen as curated and informative. Here are some tips for engaging the younger generation on Instagram. Continue reading
Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign: Continue reading
TikTok is the world’s most downloaded app for those ages 18 to 24. Primarily known for viral dances, trends, and pop music, TikTok is so much more for Gen Z. If you’re looking to increase your marketing to Gen Z, TikTok is the place to go to reach them and learn more about them. Continue reading
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