Tagged with marketing

Mobile and Social Marketing Trends

Mobile and Social Marketing Trends

In a digital world, shopping habits are changing drastically, driven by the prevalence of mobile devices and the influence of social media platforms. Today, consumers are increasingly turning to their smartphones and social networks not just for social interaction, but also as primary channels for discovering, researching, and purchasing products. Let’s explore the key trends reshaping the landscape of mobile and social shopping. Continue reading

LGBTQ+ Inclusivity and Awareness

LGBTQ+ Inclusivity and Awareness

Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading

Celebrating AAPI in Your Store

Celebrating AAPI in Your Store

Happy AAPI Heritage Month! Asian Americans and Pacific Islanders make up about 6% of the United States population and include Native Hawaiians, Samoans, Fijians, Tongans, Chamorro, and people whose heritage comes from China, India, the Philippines, Vietnam, Japan, Pakistan, and other East and South Asian countries. Here are some steps you can take to honor and celebrate AAPI Heritage Month in your store. Continue reading

ICBA Recap

ICBA Recap

ICBA, or the Independent College Bookstore Association, had their annual conference in Denver earlier last month, which included speakers on professional development, high-impact networking events, and programs built to create more success for independent college bookstores. DSC had a great time meeting attendees and building connections during this week. Continue reading