Tagged with retail signage in-store advertising increasing sales how to research consumer insights

Increase Your In-Store Sales with Effective Use of Signage

  According to the Point of Purchase Advertising Institute in-store advertising, such as point of purchase (POP) displays,¬†influence 53 to 60 percent of consumer purchases.¬†Another research study revealed that during the same sale period if 100 products were sold with no signage: Then 170 were sold when handwritten signs were used 265 products were sold … Continue reading