Planning purchasing for the new year can seem overwhelming, but keeping major buying seasons in mind can make this easier. From holidays to school breaks, here are the seasons to keep track of this year. Continue reading
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2024 Retail Trend Predictions
Much like the marketing trend predictions last week, retail in 2024 is projected to look slightly different. In this blog post, we will explore the changes you can expect in the next year. Continue reading
2024 Marketing Trend Predictions
The marketing world is projected to have some exciting transformations in 2024. To stay ahead in this dynamic landscape, it’s essential for businesses to anticipate and adapt to emerging trends. In this blog post, we’ll explore some marketing predictions for 2024 that are likely to shape the industry in the coming year. Continue reading
Second Semester Ecommerce Tips
In today’s increasingly digital landscape, college bookstores face the challenge of evolving with tech-savvy students while maintaining a physical presence on campus. With the upcoming second semester, it’s crucial for college bookstores to maximize their digital presence. This blog post will explore ecommerce tips to help bookstores succeed in the coming year and beyond. Continue reading
New Tech for Second Semester
Second semester 2024 is gearing up to be full of hot new technology — but no need to be overwhelmed! We have put together a curated list of some of the best new tech to stock to help lessen the stress of second semester. Continue reading
Second Semester Restocking
It may only be November but second semester is coming faster than we think! Stock up on student essentials and products they’re sure to love in the new year. Continue reading
Second Semester Trends
Knowing what to restock for second semester can be difficult, so here are a few trends to watch to help with the restocking process! Continue reading
Holiday Marketing Tips
For college bookstores, the holiday season is a fantastic opportunity to boost sales and create a sense of holiday spirit among students and the campus community. In this blog post, we’ll explore some effective holiday marketing tips for college bookstores to help you make the most of this joyful season. Continue reading
5 Social Media Trends for 2023
If you do not already have a vibrant social media plan for 2023, now is the time to get on it! Gen Z is active and available online for nearly 24 hours a day, much of which is spent on social media. According to Forbes, 97% of Gen Z say they use social media as their main way of shopping, 65% say they use social media for entertainment, and 61% of them say they are interested in video content. Unlike the polished output that Millennials expected, Gen Z enjoys authentic, organic content. Continue reading
How Your Store Can Celebrate Halloween
How Your Store Can Celebrate Halloween Continue reading
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