Starbucks and Airbnb have started beta testing features that give brands more creative control over their profiles. This new tool called featured tweets allows brands to pick around 10 tweets and a few photos to promote at the top of their page. Below these two new promoted sections you can find the brand’s tweets in … Continue reading
Maintaining social media accounts can be challenging and it’s difficult to know what to post where. Since each social media site excels at a different function, the same post doesn’t work on every site. You have to play to that platform’s strength if you want your students to take notice and respond accordingly. Take a … Continue reading
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
Don’t miss out on the opportunity to engage directly with your students on the social media sites they use most. Facebook alone has a reach of nearly 1.3 billion users and growing. Using social media is an efficient way of reaching customers; a single post can reach thousands of your students in seconds. It’s also … Continue reading
Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com
A survey by Best Masters in Education shows that 96% of students with internet access report using social media on a regular basis. This infographic highlights the roles in which social media plays a role in influencing holiday shopping habits. Retail TouchPoints
As a retailer, events are a great way to market your business because they can help increase foot traffic, increase your brand awareness of products and services you offer, and help you generate leads. Moreover, social media has evolved from a source of status updates to a venue for news discovery. With students coming back … Continue reading
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