We process visual information 60,000 times faster than text, making emojis a powerful communication tool. It’s time to wave the white flag and surrender to the emoji trend.
What are Emojis?
Emoji’s are small digital images or icons used to express ideas or emotions through electronic communication. They were created in the 1990’s by a Japanese communication firm. Apple brought emojis mainstream when it added the emoji keyboard to the iOS 5 back in 2011. Today, emoji’s have evolved into a digital language featured on almost every smartphone.
This Japanese loanword word emoji, literally means “picture character” has been added to the Oxford Dictionary in 2013 by 2014 it was crowned as the Top Word of 2014 by the Global Language Monitor. Since then the pictographs have made their way to the Oxford Dictionaries Word of the Year 2015.
Who is using Emojis?
Emojis no longer are preserved for texting teens, they have been embraces as a form of expression that can cross language barriers. They’re seen in movies, marketing campaigns, Halloween costumes, and most Instagram comments. Four in five 18-to-65 year olds use emojis on a regular basis; where as 72% of 18-to-25 year olds find it easier to express emotion through emojis than written word.
Large brands such like Bud Light, Domino’s, and even The White House are using the visual language to connect to a younger demographic.
Facebook has just rolled out their much-anticipated “Reactions” feature allowing Facebook users to move beyond the “Like” button. The development was first revealed in October 2015 and is now available globally. It’s the last sign marketers need to realize emojis have taken over the digital sphere.
How do you use Emojis in marketing?
- Do not encrypt your message. Just because emojis have become mainstream does not mean all of your customers can understand them.
- Emojis should be used in a light hearted manner; there can be backlash if used insensitively.
- They are great for real-time engagement. Sometimes taking the time to write a well worded tweet you will miss out on a trend.
- Do create an interactive experience. You now have one more way to reach out to your consumers in a fun and free way.
Take this quiz to see if you need to brush up on your Emoji skills.