Why college stores should engage in multi-generation advertising

We commonly associate college with the 18-24 year old population. In the fall of 2015, roughly 20.2 million students attend American colleges and universities and that number is increasing every year1. There is a growing population in college that is commonly forgotten. Returning or older adults aged 35 and up make up 15% of colleges and graduate schools2. Both Generation Y and the Baby boomers are active in communities and have dollars to spend. Learn how to engage both populations to maximize your return.

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