A key aspect of marketing is language. Much of marketing includes headlines, emails, copy, and more. When striving to prioritize inclusivity in your marketing, using inclusive language is an excellent starting point. Here are some guidelines on inclusive language from the American Psychological Association for you to implement in your marketing this year. Continue reading
Posted by retailconnection …
Technology Advancing DEI in Higher Education
Since 2020 and the peak of the COVID-19 pandemic, technology has seen an increase of use in higher education spaces to support students in remote learning. This has sparked a conversation of the role of technology in education spaces and how to forward diversity, equity, and inclusion with it.
An obvious benefit of education technology is improved accessibility, both in making learning less location-dependent and in helping students with learning difficulties or disabilities. Here are some ways technology has been advancing DEI in higher education: Continue reading
Prioritizing Diversity in Your Marketing: 5 Tips for 2023
Diversity has become important to consumers, for good reason. Customers are more likely to trust and return to a brand that cares about diversity, equity, and inclusion (DEI) and prioritizes representation in their marketing and advertising. Continue reading
10 Must-Read Books by Black Authors Your Bookstore Should Carry
February is Black History Month, and for some students this gives a boost of inspiration to seek to learn more about Black culture. Many may not be aware of the vast and rich variety of literature by Black authors, from novels to non-fiction to poetry. These stories are an excellent feature for your bookstore this month – and throughout the year! Continue reading
5 Higher Education Trends for 2023
2023 marks three years since COVID-19 substantially impacted higher education, and institutions are moving from emergency response to long term adaption. Institutions are preparing for more sustainable futures and addressing significant changes. Here are five of the top trends in higher education for 2023. Continue reading
5 Social Media Trends for 2023
If you do not already have a vibrant social media plan for 2023, now is the time to get on it! Gen Z is active and available online for nearly 24 hours a day, much of which is spent on social media. According to Forbes, 97% of Gen Z say they use social media as their main way of shopping, 65% say they use social media for entertainment, and 61% of them say they are interested in video content. Unlike the polished output that Millennials expected, Gen Z enjoys authentic, organic content. Continue reading
5 Technology Trends for 2023
Technology evolves at a rapid pace, which enables faster change and progress, but can also feel impossible to keep up with. Emerging technologies are accelerating the rate of change, a lot of which has been caused by the different world that COVID-19 created. College students are at the forefront of those who are learning these new technologies as they prepare to enter the digital workforce. Here are five technology trends you should be aware of for 2023. Continue reading
5 Marketing Trends for 2023
If you haven’t already started, now is the time to map out your marketing plans for 2023. As you consider strategies and implementation, here are five trends predicted to impact marketing this year. Continue reading
Top 5 Blog Posts of 2022
As 2021 comes to a close, let’s take a look at our top blog posts this year. Continue reading
Happy Holidays from DSC
Thank you to all our vendors and resellers for your continued partnership throughout this past year. Here’s to a happy and healthy holiday season, and cheers to a positive start to 2023. Continue reading
retailconnection 