Amongst the rush of back-to-school, it can be difficult to run your website especially if you don’t have the right tools. There are simple ways you can boost your online customer base with your website design that you can set up before busy season is in full swing. Here is a quick guide of things to consider when refreshing your website for back-to-school. Continue reading
June is Pride Month, and we want to highlight four notable LGBTQIA+ figures in education this month. These figures played integral roles in advancing the rights and opportunities for LGBTQIA+ college students, and their work continues to impact students and educators alike today. Continue reading
Did you know that 56% of young Americans have purchased a product after seeing a post from someone they follow? According to Influencer Marketing Hub, the industry reached $16.4 billion in 2022. This figure is expected to grow to $21.1 billion in 2023. Here is a breakdown of the types of influencers and some tips for setting up your campaign: Continue reading
Approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z on social media. Research has shown that Gen Z views each social media platform as having its own specialty, changing how and why they engage with each app. While TikTok is entertaining and authentic, Instagram is seen as curated and informative. Here are some tips for engaging the younger generation on Instagram. Continue reading
Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign: Continue reading
TikTok is the world’s most downloaded app for those ages 18 to 24. Primarily known for viral dances, trends, and pop music, TikTok is so much more for Gen Z. If you’re looking to increase your marketing to Gen Z, TikTok is the place to go to reach them and learn more about them. Continue reading
May is Asian American Pacific Islander Heritage Month and we want to highlight four notable AAPI figures in education this month who have influenced our past, build our present, and inspire our future. Continue reading
Although Technology is a powerful force in driving progress, it can also have a detrimental impact on the environment. Tech companies are at the forefront of innovation and are often seen as first movers, so it is important for consumers to hold them to a sustainable standard. Big tech has become an integral part of everyone’s personal and professional life which creates a heightened awareness of what those companies do. Continue reading
Consumer trends play a big role in the way you run your store. Sustainability is a major consumer trend that stores cannot ignore. Check out these consumer statistics and some tips on how to innovate your store. Continue reading
What better way to celebrate the month of April, with Earth Day and our planet on the mind, than to stock up on eco-friendly products for back-to-school shopping! Here are some of our favorites, from headphones to notebooks and everything in between. Continue reading
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