Approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z on social media. Research has shown that Gen Z views each social media platform as having its own specialty, changing how and why they engage with each app. While TikTok is entertaining and authentic, Instagram is seen as curated and informative. Here are some tips for engaging the younger generation on Instagram. Continue reading
Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign: Continue reading
TikTok is the world’s most downloaded app for those ages 18 to 24. Primarily known for viral dances, trends, and pop music, TikTok is so much more for Gen Z. If you’re looking to increase your marketing to Gen Z, TikTok is the place to go to reach them and learn more about them. Continue reading
May is Asian American Pacific Islander Heritage Month and we want to highlight four notable AAPI figures in education this month who have influenced our past, build our present, and inspire our future. Continue reading
Although Technology is a powerful force in driving progress, it can also have a detrimental impact on the environment. Tech companies are at the forefront of innovation and are often seen as first movers, so it is important for consumers to hold them to a sustainable standard. Big tech has become an integral part of everyone’s personal and professional life which creates a heightened awareness of what those companies do. Continue reading
Consumer trends play a big role in the way you run your store. Sustainability is a major consumer trend that stores cannot ignore. Check out these consumer statistics and some tips on how to innovate your store. Continue reading
What better way to celebrate the month of April, with Earth Day and our planet on the mind, than to stock up on eco-friendly products for back-to-school shopping! Here are some of our favorites, from headphones to notebooks and everything in between. Continue reading
College students care about important social issues such as racial equality, LGBTQ+ rights, and sustainability and climate change. Stores will find that striving for authenticity and ethical products will attract this generation of shoppers. Here are some facts about Gen Z and their desire for sustainability. Continue reading
Urbanista Los Angeles are the world’s first self-charging wireless headphones powered by Powerfoyle solar cell material. Using advanced green technology, Los Angeles converts all light, outdoor and indoor, into energy to deliver virtually infinite playtime. Los Angeles never stops charging when exposed to light, providing a nonstop audio experience. This display includes a light to … Continue reading
Impulse purchases are ones made that the customer did not previously plan, often spontaneous or compulsive. How can you encourage impulse purchasing in your store? Here are some tips: Continue reading
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