Back-to-School stocking is nearly upon us, and you are most likely considering how to best merchandise your store to best prepare for the upcoming rush. Visual merchandising involves displaying products to highlight their features and benefits with the goal to attract and motivate customers to purchase. Successful visual merchandising will turn your retail space into your most productive and most efficient salesperson.
Here are some tips when merchandising your bookstore: Continue reading
March is Women’s History Month, with International Women’s Day on March 8th. This is an excellent opportunity to acknowledge the achievements women have made in higher education and how their leadership has shaped the future for women and minorities in higher ed. Here are some inspirational women in higher education to highlight this month: Continue reading
A key aspect of marketing is language. Much of marketing includes headlines, emails, copy, and more. When striving to prioritize inclusivity in your marketing, using inclusive language is an excellent starting point. Here are some guidelines on inclusive language from the American Psychological Association for you to implement in your marketing this year. Continue reading
Since 2020 and the peak of the COVID-19 pandemic, technology has seen an increase of use in higher education spaces to support students in remote learning. This has sparked a conversation of the role of technology in education spaces and how to forward diversity, equity, and inclusion with it.
An obvious benefit of education technology is improved accessibility, both in making learning less location-dependent and in helping students with learning difficulties or disabilities. Here are some ways technology has been advancing DEI in higher education: Continue reading
Diversity has become important to consumers, for good reason. Customers are more likely to trust and return to a brand that cares about diversity, equity, and inclusion (DEI) and prioritizes representation in their marketing and advertising. Continue reading
February is Black History Month, and for some students this gives a boost of inspiration to seek to learn more about Black culture. Many may not be aware of the vast and rich variety of literature by Black authors, from novels to non-fiction to poetry. These stories are an excellent feature for your bookstore this month – and throughout the year! Continue reading
2023 marks three years since COVID-19 substantially impacted higher education, and institutions are moving from emergency response to long term adaption. Institutions are preparing for more sustainable futures and addressing significant changes. Here are five of the top trends in higher education for 2023. Continue reading
If you do not already have a vibrant social media plan for 2023, now is the time to get on it! Gen Z is active and available online for nearly 24 hours a day, much of which is spent on social media. According to Forbes, 97% of Gen Z say they use social media as their main way of shopping, 65% say they use social media for entertainment, and 61% of them say they are interested in video content. Unlike the polished output that Millennials expected, Gen Z enjoys authentic, organic content. Continue reading
Technology evolves at a rapid pace, which enables faster change and progress, but can also feel impossible to keep up with. Emerging technologies are accelerating the rate of change, a lot of which has been caused by the different world that COVID-19 created. College students are at the forefront of those who are learning these new technologies as they prepare to enter the digital workforce. Here are five technology trends you should be aware of for 2023. Continue reading
If you haven’t already started, now is the time to map out your marketing plans for 2023. As you consider strategies and implementation, here are five trends predicted to impact marketing this year. Continue reading
