Everyone knows college kids tend to be frugal. They have to spend money on rent, books, school, social activities, the list goes on. Understanding how to price items correctly expands your store revenue without shrinking their wallets. According to a University of Chicago and MIT study, nine is a magic number in pricing, inducing people … Continue reading
If you haven’t heard already Apple made a few big product announcements this week. Apple has reached a large milestone, reaching 1 billion active devices around the world; they’ve lowered prices and are loading up on features. Apple will be creating a smaller, cheaper iPhone with a four-inch display. As it turns out people are … Continue reading
We process visual information 60,000 times faster than text, making emojis a powerful communication tool. It’s time to wave the white flag and surrender to the emoji trend. What are Emojis? Emoji’s are small digital images or icons used to express ideas or emotions through electronic communication. They were created in the 1990’s by a … Continue reading
Audio Wireless Tech We added great new vendors to our selection of industry classics. Monster® has a sonic profile to meet the needs of any music lover, slip into a fresh new way of listening with their high-performance headphones. Happy Plugs can be seen in over 100 DSC stores since their October 2015 launch. … Continue reading
With ICBA, Camex, and regional trade shows approaching it’s time to prepare for college retail trade show season. Follow these 11 tips to make the most out of the trade show’s you attend. Planning ahead Dress in layers! Temperatures vary widely in convention centers, not to mention you may work up a sweat walking around. … Continue reading
Every campus is unique when it comes to their retail needs, but tech is universally loved. Connect with students and faculty by offering the latest and greatest in every technology category. Everyone loves to be impressed, so show off the product categories your campus store has to offer. Follow this list to maintain a connection … Continue reading
In the previous post we discussed research and goal setting, have your goals on hand when crafting the marketing communication strategies and tactics. The strategy is the heart and soul of your marketing plan, this section will help you reach your prospective goals. A solid marketing program listens to your sales cycle. Most incoming freshmen … Continue reading
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Happy Holidays from The Douglas Stewart Company! We will not be publishing a blog this week but we’ll be back in action the first week of January. See our website http://www.dstewart.com for more information on our holiday hours. Season’s greetings and best wishes for success in 2016! Sincerely, The Douglas Stewart Company
Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading
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