Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
From notebooks and textbooks to tablets and e-readers the college market is going digital. With this constantly changing sphere there are two things we can count on in the college retail market: college students are dependent on technology and technology is a virtually recession-proof market.1 Students are constantly looking for the next best thing. Now … Continue reading
It’s that time of year again; the back-to-college countdown begins. According to the National Retail Federation, college students and their families will spend nearly $46 billion, an average of $836.83 per family, on back-to-college supplies this year.1 Tight budgets are pushing college students to be more resourceful with their time and money. Students are looking … Continue reading
Moving away from home for the first time is a big deal, especially when students are going to college. It’s difficult for them to decide what they want to bring versus what they have room for. Some students are assigned a freakishly nice dorm room; unfortunately not everyone can be that lucky. Spending the year … Continue reading
You’ve probably heard of the Freshmen 15 but it is not uncommon for all college students to gain weight while in school. Exercise is important no matter your age, but college students are reporting higher rates of depression, anxiety, and obesity1. Regular physical activity is known to reduce health risks and lessen the symptoms with … Continue reading
Millennials spend most of their waking moments glued to a screen but audio is a large component of their media time. Headphones and speakers are used for almost every gadget available these days. Users can listen to music through their smartphone or stream their favorite shows from a tablet. It takes time to pick the … Continue reading
In-store display solutions are a key component to the success of your business. The presentation of your merchandise will either prompt your customers to buy or walk-away. In other words, your store displays determine profit or loss. By using creative store displays, you’re making a certain visual connection with potential buyers of your product, one that is long … Continue reading
The Douglas Stewart Company is offering a limited time rebate on consumer electronics (CE) and peripherals and accessory (PA) product purchased by March 10, 2013. This limited time offer will help you to save big for Back-to-School 2013. Our 1-2-3 easy rebate is based on your order amount: Order $ 5,000 – $ 6,999 of … Continue reading
A recent poll conducted by Harris Interactive illustrates the impact that so-called “showrooming,” or visiting a brick and mortar store to examine a product before purchasing it elsewhere online, is having on physical retailers. Over four in ten (43%) U.S. adults have showroomed, and the practice clearly affects some stores more than others. When showroomers are asked to name … Continue reading
The Millennial generation, born between 1980 and 1995, is the largest, most diverse, educated and complicated group of shoppers the world has ever seen. Edelman and research partner Edelman Berland refreshed their 8095® study from 2010 to explore how the generation is changing the world and the implications for marketers when “average” is no longer enough. When comparing … Continue reading
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