Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com
According to Barnes & Noble’s 2012 College Marketing Report, “70 percent of students say they’re more likely to buy from a brand that supports a charitable cause and the majority (63%) is willing to spend more on products tied to a charity.” When it comes to spending, college students, as a majority, prefer to spend … Continue reading
Being knowledgeable about your products is key to making the most of your merchandise, especially with Millennials. It is important to be able to keep up with them and answer their questions; basically, you must know your products well. According to a report released by PricewaterhouseCoopers LLP, over 83% of U.S. consumers do their research … Continue reading
A recent poll conducted by Harris Interactive illustrates the impact that so-called “showrooming,” or visiting a brick and mortar store to examine a product before purchasing it elsewhere online, is having on physical retailers. Over four in ten (43%) U.S. adults have showroomed, and the practice clearly affects some stores more than others. When showroomers are asked to name … Continue reading
As a retailer, events are a great way to market your business because they can help increase foot traffic, increase your brand awareness of products and services you offer, and help you generate leads. Moreover, social media has evolved from a source of status updates to a venue for news discovery. With students coming back … Continue reading
According to the Point of Purchase Advertising Institute in-store advertising, such as point of purchase (POP) displays, influence 53 to 60 percent of consumer purchases. Another research study revealed that during the same sale period if 100 products were sold with no signage: Then 170 were sold when handwritten signs were used 265 products were sold … Continue reading
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