If you haven’t heard already Apple made a few big product announcements this week. Apple has reached a large milestone, reaching 1 billion active devices around the world; they’ve lowered prices and are loading up on features. Apple will be creating a smaller, cheaper iPhone with a four-inch display. As it turns out people are … Continue reading
Filed under Campus Store …
Top 10 Tech Product Categories YOU Should Carry
Every campus is unique when it comes to their retail needs, but tech is universally loved. Connect with students and faculty by offering the latest and greatest in every technology category. Everyone loves to be impressed, so show off the product categories your campus store has to offer. Follow this list to maintain a connection … Continue reading
Making a Successful Marketing Plan: Research and Goal Setting
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Everything You Need to Know About EMV Credit Cards
EMV–which stands for Europay, MasterCard and Visa—is now the global standard credit card chip. In wake of numerous large-scale data breaches and increasing rates of counterfeit credit cards, U.S. card issuers have adopted this new technology to protect customers. Approximately 120 million Americans have already received an EMV credit card and the numbers will continue … Continue reading
Listen More, Talk Less: How to Implement Active Listening in Retail
“Sincere salespeople listen to customers and uncover their pains so they can provide a fitting solution.”1 While speaking to a customer you should listen more than you speak. The main agenda in sales is to have customers buy your product. The buying process is not about your wants and needs, it’s about the customers. Sales … Continue reading
Love it or Hate it: The Pros and Cons of Self-Checkout Kiosks
We are seeing more and more retailers integrate self-checkouts into their store environment. It took a while for customers to familiarize themselves with self-checkouts and now they are here to stay. Are self-checkout kiosks right for your store? Pros: Self-Checkout stations take up less space. Resellers know all too well that retail space is money, … Continue reading
How To Find Your Perfect Employee: 3 Tricks To Get It Right
Having great customer service is a major selling point for brick and mortar stores. The key to having great customer service goes beyond training; you need well trained staff that are able to represent your store well. College stores are often plagued with high turnover making the finding, hiring, and training of staff that much … Continue reading
How to Reach Millennials and Why They Are Careful Shoppers
The 80 million millennials have a bad rap for being indecisive, but millennials are not indecisive—they simply take their time when making purchases. In order to make the perfect decision, they will crowd-source purchasing decisions waiting for a social response. Millennials went as far to report that until they read user-generated reviews or engaged with … Continue reading
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