Filed under College Students …

[Infographic] How You Can Help Your Students Cope With Returning to in-Person Learning

College bookstores play a crucial role in helping students feel appreciated and part of the community.

This week on Retail Connection, we are sharing the six ways you can help students adjust to in-person learning. Continue reading →

How to Optimize Your Business for Voice Commerce

As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading →

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading →

5 Ways to Kick-Start Your Live Stream

Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading →

How to Connect with Gen Z on Social

As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading →

Tips for Creating Effective Email Campaigns in Higher Education

Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading →

5 Ways to Implement Goal Setting in Your Store

Discover why goal setting is important for small businesses and how to implement it in your store. Continue reading →

[Infographic] Consumer Behavior in 2021

While the pandemic has increased interest in online shopping, there are still a lot of people who desire to shop in-store and can’t wait for the retail experience to be back to normal. In the State of Consumer Behavior Report from Raydiant, 46% of people still prefer shopping in person. Here are some key takeaways … Continue reading →

5 Ways to Have Better Open Rates with Automatic Emails

Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading →

How Employee’s Attitudes Affect Your Sales [Infographic]

As a consumer, have you ever experienced the employee who knows everything or doesn’t seem like they want to be at work? Sometimes employees have been with a company so long that they get bored with the day-to-day tasks and the unhappiness with their own life overspills onto the salesfloor. You may or may not … Continue reading →

retailconnection

A blog by The Douglas Stewart Company for Retailers